THE PENINSULA, LONDON · 24 – 28 AUGUST 2026
About the Saudi Luxury Real Estate Show
SLRE is a private showcase dedicated to Saudi Arabia’s most significant luxury real estate and lifestyle developments, curated exclusively for global investors, family offices, and strategic partners. Hosted at The Peninsula London, the experience brings the Kingdom’s flagship destinations, luxury developments, and landmark communities directly to the heart of Europe.
The Show
SLRE is an intimate, high-impact platform connecting visionary Saudi developers with international capital aligned with Vision 2030, built for meaningful dialogue and trusted relationships.
Guests explore immersive models and masterplans, meet the decision makers behind each development, and access investment structures built for international buyers, comparing opportunities and gaining a clear read on the market in one focused setting.
Whether representing a family office, private fund, developer, or advisory firm, SLRE is a curated gateway into one of the world's fastest-growing real estate markets, bridging London and Saudi vision with global capital.
An Exclusive Platform that connects Saudi Developers with global buyers
Immerse yourself in premium exhibition environments, sophisticated hospitality, and private investor spaces crafted for high-value conversations. From exclusive project previews and panel discussions to curated networking events and a world-class awards ceremony, every moment is designed to inspire, connect, and elevate opportunity.
Situated in the heart of Belgravia, minutes from Harrods and Hyde Park Corner. London attracts the highest concentration of global HNWIs
The Peninsula London in Belgravia is an iconic setting of prestige and discretion with luxury facilities providing the perfect stage to present Saudi Arabia’s vision to international investors.
The organisers
SLRE is organised in partnership with Seventh Floor, a strategic and creative marketing and design agency with global experience in brand, place and visitor-experience projects. Seventh Floor works across sport, leisure, culture and the built environment, helping organisations turn destinations, developments and major events into powerful brand experiences.
The agency has delivered strategies and campaigns for mixed-use communities, luxury residential schemes and landmark destinations, from new villages and urban quarters to major visitor attractions and museums. This includes work on customer journeys, marketing suites, exhibitions, digital content and public-facing experiences that bring places to life for investors, residents and visitors.
Seventh Floor’s team combines brand creation, storytelling, creative marketing, digital, film, CGI and on-site experience design, ensuring every touchpoint is aligned—from early awareness and launch events through to on-the-ground visitor journeys. Their portfolio includes collaborations with leading real estate developers, global consumer brands and cultural and sporting institutions, demonstrating a strong track record of delivering high-impact, visitor-focused environments.
By partnering with Seventh Floor, SLRE benefits from deep expertise in shaping premium environments where people can see, feel and understand a project’s vision, not just read about it on a brochure. This combination of strategic thinking and creative execution supports SLRE’s mission to create a boutique yet world-class showcase for Saudi luxury real estate in London.