About
SLRE is a private showcase dedicated to Saudi Arabia’s most significant luxury real estate and lifestyle developments, curated exclusively for global investors, family offices, and strategic partners. Hosted at The Peninsula London, the experience brings the Kingdom’s flagship destinations, giga-projects, and landmark communities directly to the heart of Europe.
Designed as an intimate, high-impact platform, SLRE connects visionary Saudi developers with qualified international capital seeking long-term opportunities aligned with Saudi Arabia’s transformation and Vision 2030. Every element of the event is crafted to facilitate meaningful dialogue, transparent deal-making, and trusted relationships.
At SLRE, guests do more than view projects on a screen. They explore immersive models and masterplans, meet decision-makers behind the developments, and access investment structures tailored for international buyers. This focused environment allows investors to compare opportunities in one place, ask in-depth questions, and gain a clear understanding of the market outlook for Saudi luxury real estate.
Whether you represent a family office, private fund, development company, or advisory firm, SLRE offers a curated gateway into one of the world’s most dynamic, fast-growing real estate markets. The event bridges London and Saudi Arabia, creating a trusted space where global capital meets Saudi vision.
About the organiser
SLRE is organised in partnership with Seventh Floor, a strategic and creative marketing and design agency with global experience in brand, place and visitor-experience projects. Seventh Floor works across sport, leisure, culture and the built environment, helping organisations turn destinations, developments and major events into powerful brand experiences.
The agency has delivered strategies and campaigns for mixed-use communities, luxury residential schemes and landmark destinations, from new villages and urban quarters to major visitor attractions and museums. This includes work on customer journeys, marketing suites, exhibitions, digital content and public-facing experiences that bring places to life for investors, residents and visitors.
Seventh Floor’s team combines brand creation, storytelling, creative marketing, digital, film, CGI and on-site experience design, ensuring every touchpoint is aligned—from early awareness and launch events through to on-the-ground visitor journeys. Their portfolio includes collaborations with leading real estate developers, global consumer brands and cultural and sporting institutions, demonstrating a strong track record of delivering high-impact, visitor-focused environments.
By partnering with Seventh Floor, SLRE benefits from deep expertise in shaping premium environments where people can see, feel and understand a project’s vision, not just read about it on a brochure. This combination of strategic thinking and creative execution supports SLRE mission to create a boutique yet world-class showcase for Saudi luxury real estate in London.
An Exclusive Platform that connects Saudi Developers with global buyers
Immerse yourself in premium exhibition environments, sophisticated hospitality, and private investor spaces crafted for high-value conversations. From exclusive project previews and panel discussions to curated networking events and a world-class awards ceremony, every moment is designed to inspire, connect, and elevate opportunity.
Situated in the heart of Belgravia, minutes from Harrods and Hyde Park Corner. London attracts the highest concentration of global HNWIs
The Peninsula Belgravia is iconic setting of prestige and discretion with luxury facilities providing the perfect stage to present Saudi Arabia’s vision to international investors.